How to “bond” customers to your business so that they keep coming back for more
We have all seen the spectacular of dolphins leaping from the water then returning to their trainer for a small reward for right behaviour…over and over again.
Its no secret, your Customers are like dolphins, they also respond to rewards for right behaviour and you build goodwill
In most industries, it costs up to ten times more to replace a current customer than it does to keep one.
In the book ‘The Loyalty Effect’, Frederick Reichheld found that companies could boost profits by almost 100% by retaining just 5% more of their customers.
Other studies indicated that even small investments in retention produce a return of three to five times.
A typical satisfied customer will tell eight to ten people about a favourable experience.
Moreover, loyal customers are less receptive to competitive messages and also forgive mistakes easier
Marketing forcasters are predicting that because market size is slowing in many business sectors the only ways a business can grow is to keep existing customers and attract new ones from their competitors
It is therefore, vital that companies put more effort towards maintaining their existing customer base or they will lose out to those that do
So what is the best way to achieve this?
It is called CUSTOMER RETENTION MARKETING and rewarding your customers for their business.
NEW…
You can now get the new "Mint with a Message" from just 20c and that’s less cost than many business cards that get dished out without thought or branding effect.
A Personalised mint or chocolate can not only help brand your product or service with your name and logo, but the mint taste also adds to a memorable positive experience that bonds your business into that all important “Top of mind recall” marketing gurus aim for
AND will go a long way towards training your customers to return to your business